Social media is a fickle mistress that all content writers must woo.
Let’s face it most people don’t want to write a blog if no one is sharing or at the least looking at the content. The web has us under the impression that “If content is any good someone would have already shared it.” Making life for the startup writer like myself that much more difficult.
I like to put myself in the shoes of my visitors. If I look at my blog and see it has over 300 shares I’m much more likely to share what I see as “social proof” than what might be a better article if it only has 60 shares. My point is no one wants to recommend a post that isn’t popular because they might lose face from their contacts. Finding a page with tons of popular content makes the decision to share that much easier.
This is part one of a series of posts where I will show you how to write captivating articles guaranteed to squeeze shares out of your visitors and transform them into loyal readers.
DO – Keep it short. People have a very short attention span and many of them prefer to skim a short paragraph and not a page full of text. If you have a lot to say you may want to break your post into a couple different segments. This will engage readers and keep them coming back to your site.
DO – Proof read. Often times if I like an article I will scroll down to see the comments. You can glean valuable information about your readers there. I’ve found that no matter how good your post is if you have misspelled words or bad grammar it automatically discredits you to your readers.
DON’T – Use the same format in every post. This is something I am guilty of and am working to improve. I’ve found that people get bored easily so it’s important to switch up the way you display your writing. Some might incorporate lists, while others might be more narrative. Some posts might include a lot of images, while others will be more copy-heavy. Don’t do the same thing every time.
Be sure to check back for more writing tips and ways to captivate your readers!
- The Importance of Social Proof (amarketingexpert.com)
- Writing Super Effective Blog Posts – What You Have to Know (boldstate.com)
- Comments. Blog Shanty Towns (binarybonsai.com)
- How to add social proof to your website (skyrocketseo.co.uk)
- Use “Social Proof” to Create a Better Event Experience (blogs.constantcontact.com)